Incorporating SEO into the building of your site

We can help you right from the very beginning of your Internet project, advising you on the best ways to market your product, service or idea. Researching who your customers are and what they are looking for on the Internet is vital before we start to work on your actual site.

Keyword Research:

• What are people typing into the search engines?
• How many people are typing in those terms?
• Where do they come from?
• Where do they go?

This is all very important information. At Ethical SEO we specialise in thinking creatively whilst carrying out keyword research. This ensures that when it comes to optimising your site you are in a position to receive as many visitors as possible through all the different routes they may have taken to find your product or service.

On Page Optimisation: If your site has already been built, we can change the code of the site without changing the way it looks to make sure that it can be read by the search engines in the most efficient way. This way the search engines will know what your site has to offer. We can also change the content of your site. By working on the text, we will ensure that the search engines know for certain what it is you provide and potential customers gain confidence in what you offer. At Ethical SEO we can also design and build your site from scratch. As we know what both search engines and customers like to see, using us to design and build your site maximises your chances of receiving a good return on the investment you make on the internet.

Off page optimisation: We want as many people as possible to know about your site. By developing relationships with other websites and users of the Internet, we build the confidence that the search engines have in your site. The more reputable the search engines think your site is and the more relevant it is for people searching for what you have to offer, the higher you will come in the search results.

Analysing your visitor information: We monitor daily who is coming to your website and how they got there and we use this information to fine tune our approach. By using this information alongside our ongoing analysis of your competition we are able to keep one step ahead of them.

Guaranteeing a good return on investment: We want to make sure that your goals are met and exceeded. It is vital for us to make sure that you get a good ROI or you will not want to continue working with us. Our ethos is to build and develop long-term relationships with our clients. You are very important to us.