The term ethical SEO refers to the process of maximizing a website’s success with the major search engines (e.g. Google and Yahoo) whilst working within the guidelines laid out by those search engines. Techniques that do not follow these guidelines or try to deceive the search engines are considered unethical.

Unethical techniques that attempt to artificially manipulate search engine results to get a greater volume of traffic to your website carry with them the risk of high penalties. Just as a shop has the power to prosecute or evict a shoplifter from their premises, a search engine has the power to penalize a website or even give it a complete ban.

At Ethical SEO we want to get you the best possible search engine ratings without putting your professional reputation at risk. This means, for example, that we place a strong emphasis on site content, with well placed keywords. We do not use cloaking, hidden text or other strategies that could result in penalties for your website.

At Ethical SEO we are aware that in the world of business it is unrealistic to think that all websites and SEO companies will follow the published guidelines. We believe, however, that employing wholly ethical techniques will enable you to compete just as effectively with the your rivals whilst giving you the peace of mind to know that your website has been promoted using only the best possible practice.